RACHIE SERNOFF-WALLFISH

Graphic Designer & Painter

Tel: +972-4-9841077, +972-507-209361
Fax: +972-4-9840022
E-mail: rachie@netvision.net.il
Website: www.rachiedesign.com

Work Experience
1996-2003 Art Director, Janco Dada Museum, Ein-Hod
Graphic design and production supervision for exhibitions and publications such as books, catalogues, posters, invitations, etc. and on-going design maintenance of the museum’s space

1988-2003 Graphic designer, Owner of Design Studio
Specializing in graphic design and printing production of large scale projects for Art, Industrial and Construction companies
Key Projects: Space & Graphic Design for Art Museums, Conceptual graphic design (logos, symbols and trade marks), design and production supervision of stationery, posters, ads, commercial and art brochures, commercial exhibition design and web site design for companies’ Intranet & Internet systems
Main customers: 2003 – Reuben and Edith Hecht Museum, University of Haifa – catalogue design; 2003 – The Eli Lamberger Israeli Museum of Photography, Tel-Hai Industrial Park – catalogues design; 2001 – Tel-Aviv Museum of Art – space design; 2001 – Artic, The Tel Aviv University Gallery, America Israel Cultural Foundation – space design; Graphic Design for the Forum of Art Museums, Arad Museum, Bat-Yam Museum, The Municipal Gallery Kfar Saba; Designs different articles for: The Dankner Group (Carmel Chemicals, Carmel Resins, Elex Control Systems); Israel Oil Refineries Ltd, Gadiv; Haifa Municipality; Castra; Omanut La’am-Department of Art; Elscint – Medical systems; Israel Railway; Ein-Hod Artist village

1986-1988 Art Director, BingLineal Advertising Agency
Designing and supervising large scale projects, conceptual and marketing campaigns, from advertisements in the main Israeli newspapers to annual reports for Industrial clients
Main customers: Zim Ltd, Layam, Alliance tire company, University of Haifa, Rambam Hospital-Haifa, A. Dori – construction company

Teaching Experience
Lecturer of Graphic Design at Design schools, focused on Annual programs of basic design, color and shape & Typography
1994-2003 Graphic Design Department, Neri Bloomfield College of Design
1991-1992 Graphic Design Department, Haifa University, Design Division
1989-1995 Graphic Design Department, Goren, Emek Yizrael College

Education
1982-1986: Diploma of Graphic Design, Neri Bloomfield College of Design, Haifa
1982-1986: Art Teacher Diploma, Neri Bloomfield College of Design, Haifa
Computers skills: Photoshop-6, Freehand-10, Internet Design, Go Live/HTML

Art Exhibitions
1993 The Ein-Hod Design Gallery Group, 1992 “New Members” Group Exhibition
1997, 1998, 1999 Painting in Ein-Hod, Group Exhibition

Languages: Fluent in Hebrew and English

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